Work with me

Writing, consultancy and professional insight for brands, publications and organisations supporting children and families.

I’m Laura Panayiodou, a UK Health Visitor, Paediatric Nurse and founder of Raising People. I bring over 15 years of experience working with children and families to help make information clear, practical and useful.

Let’s work together

Meet Laura

Through my work with families, I understand how much information parents are expected to take in, often at a time when they’re tired, overwhelmed or unsure where to turn.

I created Raising People to offer calm, practical information that helps parents understand their children and feel more confident in everyday family life.

I bring that same approach to my work with brands, publications and organisations, combining professional knowledge with an understanding of what families need.

Writing & content development

Clear, approachable content about babies, children and parenting, informed by professional experience and written with families in mind.

I can help with:

  • Commissioned articles and blog posts

  • Parent guides and educational resources

  • Website and digital content

  • Reviewing existing content for clarity, tone and accuracy

Consultancy & professional insight

Practical input for brands and organisations developing products, services or information for children and families.

I can help with:

  • Professional insight for baby and parenting brands

  • Feedback on products, services and parent resources

  • Advice on how information is communicated to families

  • Input into child health and family projects

My approach

Grounded in evidence

Informed by current guidance and over 15 years of professional experience with children and families.


Clear & reassuring

Thoughtful language that makes information easier to understand and helps parents feel more confident.


Practical & accessible

An understanding of everyday family life, with room for different needs, experiences and circumstances.

Let’s work together

If you’re looking for a writer or professional input on a project supporting children and families, I’d love to hear more.

Get in touch with a little about your project, the support you’re looking for and any timescales you have in mind.